LIPS STYLE - SHIA BLACK&RED

€36,25

Now the LYPS STIYLE brand is launched with a quality vibrant lipstick, with 10 incredible vibration modes, wrapped in silky smooth anti-allergenic silicone. Now, not only is lipstick a symbol of femininity, but it is also a symbol of pleasure. Evolution and history have led to women's reasoning and freedom. Pleasure is above all well-being. That's why LYPS STYLE is inspired by the history of women's lipstick and, in honor of its 100 years of history, the best vibrating lipstick for today's woman is launched!

Hypoallergenic silicone
USB rechargeable included
10 vibration patterns
1 motor
Powerful and quiet
Lithium-ion battery
Easy to clean

Although its creation may be even older if you take into account the pigments used by Egyptian and Greek culture, lipstick as we know it is in its first century and remains a complex symbol of femininity.

Is there a woman who doesn't carry lipstick in her bag? It's possible, although it's undeniable that this item is a symbol of female beauty and an icon of popular culture. Lipstick is 100 years old and remains the best-selling makeup product with almost 1 billion units worldwide.

The history of lipstick may also be older if you take into account the main makeup of women in ancient times. In a part of Egypt, some natural pigments worked as the basis of today's makeup. Waxes were melted to give certain colors that were used on the eyes and mouth, but in principle, they were only allowed for the aristocratic social class. (Also read So what if women want to wear makeup?)

In Greece, women, on the other hand, painted their lips to indicate that they were prostitutes, while in Rome, upper-class women did so.

Ancient pharaohs and kings also used makeup, although this was far from being a matter of vanity. For them, makeup was linked to the alienation of spirits and with medicinal properties. For example, they attributed properties to ward off the evil eye or to represent the strength of their ancestors.
But the revolution would come in 1915 from the hand of American manufacturer Maurice Levy. With the idea of facilitating application and eliminating the cumbersome process of needing a brush - which paradoxically has come back into fashion today - Levy and other manufacturers thought the solution was a simpler and more hygienic presentation.

After many attempts, Levy created a stick-shaped balm, initially a bit wobbly, but which later became the product we see today. In short, he invented a lipstick attached to a platform - which slid as the lipstick wore down - and which was inside a metal tube with a lid. In this way, the bar became reusable.
Voilá, something so simple is still the quintessential product today and a complex symbol of femininity. Loved by the majority, but subjected to the scrutiny of the most radical who label it as an oppressive, macho, provocative, and tremendously sexual object, lipstick still remains in the beauty market.
"Lipstick is perceived as a consumer and personal care item accepted in an environment where modernity is desired and professional success predominates as a life goal (...) But we must not forget the primary function of makeup, which is to create a visual illusion.

It temporarily modifies the face and, therefore, the way its users present themselves to others," as described in a study by the Catholic University of Peru entitled "Lipstick: identity, presentation, and experiences of femininity."

-Passion Red-

This research also suggests that certain colors accentuate these macho practices. The red color of lips has always had an eminently sexual connotation.

"The elements that identify femininity can be underestimated, but they contain discourses and knowledge that tell us what it means for society not only to be a woman, but to achieve a certain ideal image. The cosmetic industry plays with these symbolic values," the text indicates.

The marriage between makeup and advertising has probably given rise to one of the most powerful weapons of mass dissemination of all time. From magazines, media, and now social networks, the ideal of perfection, of fashion, of trends, the ideal of being a woman, a man, a child, a homosexual, is enriched by continuous presentations of models of that life.

Lipstick has played an important role in key moments in history. In addition to being an element for theater, for example, it was a product marketed by Elisabeth Arden during World War II in a campaign called "Campaign as Duty" to try to alleviate the crisis the world was going through.

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