Privacy policy
Last updated: 20 September 2026
1. Data controller
The controller of personal data is:
Digital Media di Barrile Silvio – DesireXLab
Registered office: Via Idra 19D, 00054 Fiumicino (RM), Italy
VAT number: IT18328431004
Email: info@desirexlab.com
Other contact details are available on the Contact Information page accessible from the website footer.
This Privacy Policy describes how we collect, use, store and share personal data when you visit www.desirexlab.com, make a purchase, create an account, contact customer support or otherwise interact with our services.
The store uses Shopify as its e-commerce platform.
2. Personal data we process
Depending on how you interact with the website, we may process:
- identification and contact details, such as your name, address, email address and telephone number;
- billing, shipping and delivery information;
- information relating to orders, purchased products, returns and refunds;
- customer account information and preferences;
- communications sent to customer support;
- reviews and content submitted voluntarily;
- IP address, device information, browser information and website usage data;
- cookie, marketing and privacy preferences;
- information required for fraud prevention and security.
Payment information is processed by Shopify and the payment providers available at checkout. We do not normally receive or store complete payment card details.
3. Sources of data
We may collect data:
- directly from you when you place an order, register an account or communicate with us;
- automatically through the website, cookies and similar technologies;
- from Shopify and providers that help us manage payments, orders, shipping, customer support, reviews, analytics and marketing;
- from logistics partners, carriers or suppliers where necessary to fulfil an order;
- from sources permitted by law or on the basis of your consent.
4. Purposes and legal bases
We process personal data to:
- manage orders, payments, deliveries, returns, refunds and customer support on the basis of performing a contract;
- comply with legal, tax, accounting and consumer protection obligations;
- prevent fraud, protect the website and safeguard our rights on the basis of legitimate interests;
- improve the store, our services and the user experience on the basis of legitimate interests or consent where required;
- send promotional communications, personalise marketing or use non-essential cookies on the basis of consent where required;
- manage requests, complaints and disputes on the basis of the contract, legal obligations or legitimate interests.
Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out before its withdrawal.
5. Marketing communications
We may send you promotional communications by email, SMS or other channels only where permitted by law and, where necessary, after obtaining your consent.
You may unsubscribe using the link included in the communication or by contacting info@desirexlab.com. We may continue to send communications required for orders, payments, security and customer support.
6. Cookies and similar technologies
We use cookies and similar technologies to operate the website, maintain the shopping cart, process orders, remember preferences, protect the service, measure performance and, with consent where required, conduct analytics and advertising activities.
You can manage your preferences through the cookie banner or privacy tool available on the website. Disabling certain cookies may limit some features.
7. Sharing personal data
We may share personal data, only to the extent necessary, with:
- Shopify, which provides the store platform;
- payment service and fraud-prevention providers;
- logistics partners, dropshipping suppliers and carriers;
- hosting, technical support, cloud and security providers;
- analytics, marketing and communication services where permitted;
- services used to collect and manage reviews;
- professional advisers, authorities or parties to whom disclosure is required by law;
- parties involved in corporate transactions, in accordance with applicable law.
We do not authorise these parties to use personal data for purposes incompatible with the requested services, except where they act as independent controllers under applicable law.
8. International transfers
Shopify and some providers may process data in countries other than the country in which you reside.
Where data is transferred outside the European Economic Area, we use or rely on safeguards recognised under applicable law, such as adequacy decisions, standard contractual clauses or other valid mechanisms.
Shopify uses contractual and technical measures for international transfers and may process data through infrastructure and providers located in different regions.
9. Retention
We retain personal data for as long as necessary to:
- perform the contract and provide customer support;
- comply with tax, accounting and legal obligations;
- manage returns, warranties, complaints and disputes;
- prevent fraud and protect the service;
- pursue the purposes described in this Privacy Policy.
Order and billing information may be retained for the period required by tax and accounting laws.
Data processed on the basis of consent is retained until consent is withdrawn or for as long as it remains necessary, without prejudice to any further legal obligations.
10. Security
We implement reasonable technical and organisational measures to protect personal data. However, no transmission or storage system can guarantee absolute security.
If you believe that your account or personal data has been compromised, contact us at info@desirexlab.com.
11. Children
The DesireXLab website and products are intended exclusively for adults. We do not knowingly collect personal data from minors.
If you believe that a minor has provided us with personal data, contact us so that we can investigate and take appropriate action.
12. Your rights
Depending on applicable law, you may have the right to:
- obtain confirmation of processing and access your personal data;
- request the correction of inaccurate data;
- request the deletion of personal data;
- request restriction of processing;
- object to processing based on legitimate interests;
- receive personal data in a portable format where applicable;
- withdraw consent;
- object to or opt out of certain forms of sharing or targeted advertising where provided by law;
- not be subject to decisions based solely on automated processing that produce significant effects, in the cases provided by law.
To exercise a right, email info@desirexlab.com. We may ask for information necessary to verify your identity and protect personal data against unauthorised access.
13. Complaints
You may contact us with any questions or concerns about the processing of personal data.
You also have the right to lodge a complaint with the competent supervisory authority. In Italy, this is the Garante per la protezione dei dati personali, the Italian Data Protection Authority.
14. Changes to this Privacy Policy
We may update this Privacy Policy to reflect legal, technical or operational changes. The updated version will be published on the website with the relevant date.
15. Contact
For privacy-related questions or to exercise your rights, email:
info@desirexlab.com
The complete details of the data controller are provided in Section 1 and on the Contact Information page accessible from the website footer.