LIPS STYLE - CLEO WHITE & PINK

$60.00

Now the LYPS STIYLE brand is launched with a quality vibrating lipstick, with 10 incredible vibration modes, encased in silky smooth anti-allergenic silicone. Now not only is lipstick a symbol of femininity, but it is also a symbol of pleasure, evolution and history have led to the reasoning and freedom of women, pleasure is above all well-being, that is why LYPS STYLE is inspired by the history of female lipstick and, in honor of its 100 years of history, the best vibrating lipstick for today's woman is released!

Hypoallergenic silicone
Rechargeable USB included
10 vibration patterns
1 engine
Powerful and quiet
Lithium-ion battery
Easy to clean

Although its creation may be even older if we take into account the pigments used by Egyptian and Greek cultures, lipstick as we know it is in its first century and remains a complex symbol of femininity.

Is there any woman who doesn't carry lipstick in her bag? Perhaps, although it is undeniable that this object is a symbol of feminine beauty and an icon of popular culture. Lipstick is 100 years old and remains the best-selling make-up product with almost 1 billion units sold worldwide.

The history of lipstick may even be older if we consider the main makeup of women in ancient times. In one part of Egypt, some natural pigments served as the basis of today's makeup. Waxes were melted to create certain colors that were used on the eyes and mouth, but in principle, they were only allowed for the aristocratic social class. (Read also So what if women want to wear makeup?)

In Greece, women, on the other hand, painted their lips to indicate that they were prostitutes, while in Rome, women of the upper class did so.

Ancient pharaohs and kings also used makeup, although this was far from a matter of vanity; for them, makeup was linked to the alienation of spirits and had medicinal properties. For example, they attributed properties to remove the evil eye or to represent the strength of their ancestors.
But the revolution would come in 1915 from the hand of the American manufacturer Maurice Levy. With the idea of facilitating application and eliminating the cumbersome process of needing a brush - which paradoxically has come back into fashion today - Levy and other manufacturers thought that the solution was a simpler and more hygienic presentation.

After many attempts, Levy created a stick-shaped balm, initially a bit wobbly, but which later became the product we see today. In short, he invented a lipstick attached to a platform - which slid out as the lipstick wore down - and which was inside a metal tube with a lid. In this way, the stick became reusable.
Voilá, something so simple is still the quintessential product today and a complex symbol of femininity. Loved by the majority, but subjected to the scrutiny of the most radical who label it as an oppressive, macho, provocative, and tremendously sexual object, lipstick still remains in the beauty market.
"Lipstick is perceived as a consumer and personal care object accepted in an environment where modernity is desired and professional success predominates as a life goal (...) But we must not forget the primary function of makeup, which is to create a visual illusion.

It temporarily modifies the face and, therefore, the way its users present themselves to others," as described in a study by the Pontifical Catholic University of Peru titled "Lipstick: Identity, Presentation, and Experiences of Femininity."

-Red passion-

This research also suggests that certain colors accentuate these macho practices. The red color of the lips has always had an eminently sexual connotation.

"Elements that identify femininity can be underestimated, but they contain discourses and knowledge that tell us what it means for society not only to be a woman but to achieve a certain ideal image. The cosmetic industry plays with these symbolic values," the text indicates.

The marriage between makeup and advertising has probably given rise to one of the most powerful weapons of mass dissemination of all time. From magazines, media, and now social networks, the ideal of perfection, fashion, trends, the ideal of being a woman, a man, a child, a homosexual, is enriched by continuous presentations of models of that life.

Lipstick has played an important role in key moments in history. In addition to being an element for theater, for example, it was a product marketed by Elisabeth Arden during World War II in a campaign called "Duty's Call" to try to alleviate the crisis the world was going through.

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